The founders saw a potential market for an easy to use, affordable and fun visual effects product, which would appeal to the growing number of internet fan-film producers. Initially called CSB-Digital, the company marketed AlamDV, a software pluggin originally created by Josh to help a family member with the special effects required for his film degree projects. Having streamlined its range to specialise in the successful production of HitFilm and PhotoKey, FXhome will continue to develop high end applications to support emerging technology and up-and-coming amateur creators around the world.FXhome was founded in 2001 by three recent UEA graduates: Joshua Davies, Toby Walsh and Dave Cranwell. Released in 2011, HitFilm was created using a decade of experience in independent film effects to provide an affordable and fun visual effects product.ĭesigned to offer unparalleled tools, including 3D compositing, motion tackling and a 3D particle engine, it has given a new generation of independent film makers a complete post-production solution, without any need for expensive plug-ins or additional programs.įXhome is now the leading UK software developer of products for professional and amateur filmmakers and photographers.

As the photographic market continued to grow, a PhotoKey plug-in was created for Adobe Photoshop. Its appeal for both professional and amateur photographers saw it become the world’s leading green screen removal software.Īvailable in standard and Pro versions, the further development of PhotoKeyPro provided professionals with the ability to batch process. Released in 2007, PhotoKey was designed to be fast and easy to use. The 2005 rebrand to FXhome Ltd marked the company’s capitalisation of technological advances in home computers and resulting launch of the first Lab series product EffectsLabDV.īy 2007 it had launched its fifth release, a video encoding product called Videowrap. It specialised in the creation of software plug-ins. Founded in 2001, by Joshua Davies, Toby Walsh and Dave Cranwell, FXhome was originally known as CSB-Digital.

Fxhome limited